A Musical Fairytale
Does the music industry fairytale still function with the rise of AI. We investigate.
top of page
FIND YOUR FANS.
BUILD YOUR BRAND.
GET PAID.
We're a small, independent team helping artists, managers, labels and other entertainment brands to exceed their goals.
Your online channels work best when they work together to deliver reach, revenue and return - whether in full campaign mode or off-cycle. That's where we come in.
A
YOUTUBE OPTIMISATION
Boost your channel's success with our expert implementation of YouTube policies and strategies. Grow your audience, get more views, and increase revenue by monetising your content effectively.
B
CATALOGUE MANAGEMENT
We find opportunities to ensure that your work is generating the revenues it should - enabling fans to discover and celebrate the left turns and the lesser known work too - which is particularly relevant if you’re thinking of divesting in future.
We handle all areas of catalogue management, including strategy, planning, merch, audiovisual and emerging technologies.
C
SOCIAL MEDIA MARKETING
We create and manage strategies that support and develop your business. We'll work with you to create a comprehensive plan that meets your specific goals - be it reach, engagement, traffic, and/or lead conversion.
D
DIGITAL MARKETING
Our services include organic and paid search engine optimisation (SEO), social media advertising, email marketing (CRM), display advertising and website development and design.
E
EMERGING TRENDS & TECHNOLOGIES
We help artists and their teams navigate the opportunities and challenges inherent in developing technologies. Recent clients have required guidance on generative AI, Threads and other social media evolutions, drop-shipping, NFTs and numerous blockchain applications.
F
MUSIC CONSULTANCY
With over five decades of combined expertise in music, film/TV and touring, we've worked in artist management, label marketing, DSPs, live, merch and web3. Our breadth and depth of experience has allowed us to provide bespoke advisory services to a range of clients.
WHY WORK
WITH US?
IT PAYS TO HAVE US IN YOUR CORNER
TRANSFORM BASELINE REVENUES
Increase underlying financials by maximising DSP and YouTube revenues. More consistent income planning.
SAVE TIME & MONEY
Achieve more with less on your next project. Your fans won’t need to be woken up from the dead next time you go into campaign mode.
THIRD PARTIES
Create new opportunities with agents, promoters, publishers, brand partners and IP investors by showcasing your optimised reach and engagement.
ALWAYS ON
Spotify and YouTube don’t power down when your artist comes off-cycle. So make sure you’re directing fans towards platforms that pay you, particularly during periods of perceived inactivity.
ALGORITHMS
Feed the monster! Adopt best practices on each platform (even without new content or artist involvement) to maximise and maintain reach, engagement and discoverability.
BLOG
*Delivered in 2023
WHAT WE'VE DONE SO FAR...
FOUND REVENUE
ADDITIONAL STREAMS
ADDITIONAL FOLLOWERS
CLIENT PROJECTS
1,482,
600
600
29,338,
£
253,
810
12
bottom of page