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OUR SERVICES

Every project we work on is different, and we bring a bespoke mix of expertise to your individual requirements.

01

YOUTUBE OPTIMISATION & MONETISATION

Increase your reach, impact and engagement on the world's biggest music streaming service. Read more

02

CATALOGUE MANAGEMENT & DSP OPTIMISATION

Level up the representation of your work in the physical and digital worlds.  Read more

03

SOCIAL MEDIA MARKETING

Your social media strategy, delivered. Read more

04

DIGITAL MARKETING

Increase reach, traffic, engagement, and conversion with our best-in-class online marketing campaigns. Read more

05

EMERGING TRENDS & TECHNOLOGIES

Discover the new music industry, where fans and artists connect directly. Read more

06

MUSIC CONSULTANCY

Your music industry experts, off the shelf. Read more

01

YouTube Optimisation & Monetisation

This is a space to share more about the business. Take advantage of this long text to tell people who's behind it, what it does, how it began, and other details. It's an excellent place to share the story behind the business and describe what this site has to offer its visitors.


You can write about the business's history here, from its founding until now. Draw readers in with an engaging narrative. By telling its story, you can help people connect to the business. Share what inspired its creation and what need it was meant to fill. You can include details of the obstacles it overcame to get where it is today.

This space is also a good spot to talk about a particular feature of the business that sets it apart from its competitors. Explain to readers what makes this business unique and why they should choose it over other options. Focus on the value this business can offer its users.

Let visitors to this website know that they'll find what they're looking for right here. Present the business as the solution to a specific problem and highlight the ways the business's products or services can make life better for people.

Outline the business's mission and core values. Describe the principles that drive its work and the standards it upholds. In a few words, explain the impact this business has had, or hopes to have, on its community and the world.

Tell readers how the business puts its users first. Emphasize how it looks out for them, finding solutions to meet their needs and keep them satisfied. Reassure prospective clients and customers that they won't regret choosing the business's services or products.

Over two billion people around the world use YouTube every month, and as such it’s the world’s most popular service for streaming music. Ensuring your copyrights are curated and optimised correctly can have a massive, international impact and is one of the best ways to super-serve your fanbase and make it easy for new fans to find your work.

And that work isn’t just a shop window for your legacy or what you’re doing right now. Because of the number of users, YouTube is a place where you can effectively build a community and ensure that you are adequately compensated for your success on the platform.

 

Having worked with artists, labels, festivals and cinemas to deliver YouTube channel and product campaigns in the recent past, we are experts in YouTube optimisation for music. Numerous global artists, including The Rolling Stones and Black Sabbath through to Katy Perry and Imagine Dragons, have seen significant YouTube subscriber, view, watchtime and revenue growth under our management.

Analytics & Insights

We’ll begin with in-depth research to identify all existing content on YouTube that features your work, both official and user-generated, and make recommendations on what should be optimised, monetised or blocked. Once we start actively working on your channel, we’ll provide regular reports showing on-platform progress, and how our work is (positively) impacting on your other social channels.

Strategy

Advising you on the best approach to achieve your current and longer-term objectives, we’ll work with you and any other stakeholders to create a comprehensive plan to help deliver on those objectives, whilst meantime ensuring that your work is optimised for engagement and discovery. 

Whether the focus is around forthcoming activity, or more of a “housekeeping” exercise, we will develop and deliver a Content Strategy to help grow your subscriber base, generate revenue and ensure your work is represented in the most professional way possible.

Content

Livestream events, premieres, 4K remastered promo videos, Q&A’s, new performances, launch events, watch parties - YouTube presents many possibilities to create content and engage with your fans. But what will work best around your other activity? How much time will you need to commit? And what will actively grow your subscriber base, hit the algorithms, drive growth and discoverability, and deliver incremental sales and growth off-platform?

We work with rights holders to help curate and organise your YouTube presence, claiming user-generated content (UGC) for monetisation, or blocking it where appropriate. Our expertise in recorded music and publishing streamlines our application of YouTube’s policies and processes to your content.

Rights Management

Through our relationship with YouTube, we are continually updated on best practices to ensure that your work is highly placed in search and recommendation engines. Our curated Content Strategy (approved by you) will position your videos to drive audience development, revenue growth and discoverability.

 

Your branding will be consistent throughout, themed around content type and your required area of focus. We’ll also create bespoke playlists so that users are encouraged to engage with more of your work.

Optimisation

Your content needs to be correctly set-up and your channel eligible for monetisation - a share in advertising revenue - to optimise in this area. Optimisation of individual videos will also lead to increased views of your other content on YouTube, and drive more traffic to your streaming profiles and other online channels (eg your website and socials). Historically, our YouTube campaigns have also driven incremental revenue for merchandise, touring, music streaming and physical product.

Monetisation

Over two billion people around the world use YouTube every month, and as such it’s the world’s most popular service for streaming music. Ensuring your copyrights are curated and optimised correctly can have a massive, international impact and is one of the best ways to super-serve your fanbase and make it easy for new fans to find your work.

And that work isn’t just a shop window for your legacy or what you’re doing right now. Because of the number of users, YouTube is a place where you can effectively build a community and ensure that you are adequately compensated for your success on the platform.

 

Having worked with artists, labels, festivals and cinemas to deliver YouTube channel and product campaigns in the recent past, we are experts in YouTube optimisation for music. Numerous global artists, including The Rolling Stones and Black Sabbath through to Katy Perry and Imagine Dragons, have seen significant YouTube subscriber, view, watchtime and revenue growth under our management.

02

Catalogue Management & DSP Optimisation

We are specialists in strategic catalogue marketing, having worked with some of the biggest artists in the history of recorded music. We consult for both artists, management companies and rights holders to optimise catalogue curation and management, and identify opportunities to develop your audience and increase profile, thereby improving discoverability and monetisation.

 

Whether the focus is around an anniversary, the release of new material, a tour, a reissue project or just  general housekeeping, we will deep-dive into your whole discography and what’s currently available both physically and digitally, and present you with our recommendations on how best to move forward.

 

Those recommendations will also consider the artist brand more generally, including areas such as merchandise, audiovisual and emerging technologies, to ensure all opportunities are considered. We’ll also review your current fanbase to identify options for audience development, and present you with a view of what others in the market are doing to give context to our findings.

 

We can also plan, manage and market any new products that are part of those recommendations, either as a one-off project or as part of an ongoing multi-year release plan.

 

Deadly Hits also provides research services to investors looking to acquire music catalogues.

03

Social Media Marketing

Our team of experienced professionals can handle all aspects of your social media campaign, from strategy to asset creation, and channel management to posting. Our analysis and insights will help define what content and platforms will perform best for your project. 


We don’t just design effective social campaigns, but we also handle their execution. We can help with attracting new followers from your target audience, increasing engagement, managing communities, and promoting content that are in line with your campaign goals. Since we use a data-driven approach, we can easily demonstrate ROI and how marketing impacts the goals and objectives of your project.

Websites

Creating custom websites is a key part of Deadly Hits digital marketing services. We understand that every artist and campaign is different, so we create fully bespoke websites for each client. Our websites are designed to perform and built to last. They're secure and easy to manage, so your team can make changes, additions, and updates as needed.

Search & SEO

We specialise in helping you to connect with your target audience so that you can get the qualified traffic you need to achieve your marketing goals. We start by conducting keyword research to identify the terms that are most relevant to your business and have the greatest potential for generating leads. Then, we help you to refine your website and online channels, and create content that is targeted to your audience's needs. We also manage execution across organic and paid channels so that you can get the most out of your marketing efforts.

Creative Content

We specialise in creating high-quality, engaging content (including bespoke shoots, filming and editing) that will help your social media channels thrive. We also work with artists and external channels to make sure your content is engaging and cuts through the noise.

 

By understanding how and where your audience interacts with you, we’ll provide a content strategy and recommend a posting cadence that increases engagement and visibility.

Paid Marketing

We're focused on delivering granular audience groups, super-targeted content, and considered budget spend. Our experts deliver focused distribution to ensure your campaigns are seen by the right people, at the right time, and in the right place. We're always striving for the best results, cost-effectively.

04

Digital Marketing

Our services include website design and development, organic and paid search engine optimisation, social media advertising, email marketing, and display advertising. We'll work with you to create a comprehensive plan that meets your specific goals.

Search & SEO

We specialise in helping you to connect with your target audience so that you can get the qualified traffic you need to achieve your marketing goals. We start by conducting keyword research to identify the terms that are most relevant to your business and have the greatest potential for generating leads. Then, we help you to refine your website and online channels, and create content that is targeted to your audience's needs. We also manage execution across organic and paid channels so that you can get the most out of your marketing efforts.

Website creation and development

Creating custom websites is a key part of our digital marketing services at Deadly Hits. We understand that every artist and campaign is different, so we create fully bespoke websites for each client. Our websites are designed to perform and built to last. They're secure and easy to manage, so your team can make changes, additions, and updates as needed.

Paid Marketing

We're focused on delivering granular audience groups, super-targeted content, and considered budget spend. Our experts deliver focused distribution to ensure your campaigns are seen by the right people, at the right time, and in the right place. We're always striving for the best results, cost-effectively.

05

Emerging Technologies & Trends

We help artists and their teams navigate the opportunities and challenges inherent in emerging technologies, and work with them to develop creative and commercial strategies that work for them.

 

Artificial intelligence, the Metaverse, XR (extended reality), bots, “web3”-based technologies (blockchain, cryptography, NFTs etc.), drop-shipping and various other technologies are just some of the evolutions that can unlock value and create opportunity for artists and their teams:

New marketplaces for Creativity & Commerce

Primary, direct ownership of fanbase 

Recording, Publishing and ancillary Rights Management 

Legacy consolidation and diversification

Increased opportunity through technologies including 5G connectivity

These technologies already offer many improvements to our current online lives. Enhanced privacy and security places more control in the hands of the individual, versus the current status quo of big tech. Users own and control their own data, and the underlying technologies are far more difficult to hack or exploit by bad actors.

 

Put very simply, perhaps the most appealing opportunity for artists and rights holders is to foster much closer, direct and deeper relationships with the people who matter - the fans. The magic happens when artists and their teams have direct control over their artist’s digital identity, which is where we can help.

 

Recent clients have required guidance on generative AI, Threads and other social media evolutions, drop-shipping, NFTs and numerous blockchain applications.

06

Music Consultancy

With our two co-founders’ combined 50+ years experience in the music and entertainment economies, we’ve collectively worked in record labels, artist management, streaming services, live, merch companies, music retail, social media, film/TV, and stand-up comedy.

 

So yes, we’ve seen a lot. And we can bring the benefits of our combined skills, knowledge, experience and contacts to your current project. Whether that’s plugging a gap in your existing team, or leading a project on all fronts, Deadly Hits can provide the firepower you need.

 

In addition to the main pillars of service that Deadly Hits offer, we also provide expert consultancy in the following areas:

Project Management - artist, campaign, product, new release, catalogue

Long-term artist / brand / estate business planning

Audit - project, artist, label, catalogue, market

Artist store D2C creation

Education, training and mentoring

Marketing

Advertising

Research

Fanbase communication (CRM and direct messaging)

Reporting, analysis and insights

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