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CAN THE MUSIC INDUSTRY BE TRUSTED TO NURTURE SUPERFANS? The Superfan is shaping up to be the topic du jour in 2024, and the focus of...

ETHICS & SUSTAINABILITY IN ARTIST MERCHANDISE Demand for merchandise that resonates with fans and also respects the planet is on the...

The phenomenal success of Running Up That Hill and more recently, Murder On The Dancefloor, demonstrates the power of a global synch in a...

YouTube’s Shorts turns 4 this year. As a relative latecomer to the world of shortform video, has it fulfilled its destiny as Alphabet’s...

Does the music industry fairytale still function with the rise of AI. We investigate.

We discuss how AI might affect the structure of the music industry and what it could mean for those of us who work in it.

We have decades of experience in optimising how fans interact with your music catalogue.

YouTube are reported to be looking into Web3 and NFTs as ways to further engage users, and provide verifiable ownership.

AI may have been the hot topic at this year’s SXSW, but innovation and experimentation in web3 music continues apace.

YouTube experienced notable success in the past year, recording more than 80 million paid subscribers for its Music and Premium services....

Remaster, repackage, reissue, remarket? Successfully managing the legacy of a career artist means staying culturally relevant and not merely

We discuss whether Web3.0 will further evolve the music industry and give rise to artists connecting to fans directly?