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SUPERFANS

CAN THE MUSIC INDUSTRY BE TRUSTED TO NURTURE SUPERFANS? The Superfan is shaping up to be the topic du jour in 2024, and the focus of...

MERCH: FANDOM NEEDN’T COST THE EARTH

ETHICS & SUSTAINABILITY IN ARTIST MERCHANDISE Demand for merchandise that resonates with fans and also respects the planet is on the...

Ready For Your Running Up That Hill Moment?

The phenomenal success of Running Up That Hill and more recently, Murder On The Dancefloor, demonstrates the power of a global synch in a...

YouTube Shorts: TikTok Killer?

YouTube’s Shorts turns 4 this year. As a relative latecomer to the world of shortform video, has it fulfilled its destiny as Alphabet’s...

A Musical Fairytale

Does the music industry fairytale still function with the rise of AI. We investigate.

The Music Industry Through The AI Looking Glass

We discuss how AI might affect the structure of the music industry and what it could mean for those of us who work in it.

The Great Music Catalogue Gold Rush Continues

We have decades of experience in optimising how fans interact with your music catalogue.

YouTube: Innovating For The Future

YouTube are reported to be looking into Web3 and NFTs as ways to further engage users, and provide verifiable ownership.

Web3: Look At Where We Are

AI may have been the hot topic at this year’s SXSW, but innovation and experimentation in web3 music continues apace.

YouTube Enters the World of Podcasts (again)

YouTube experienced notable success in the past year, recording more than 80 million paid subscribers for its Music and Premium services....

FUTURE NOSTALGIA

Remaster, repackage, reissue, remarket? Successfully managing the legacy of a career artist means staying culturally relevant and not merely

WEB3.0 - The New Music Industry?

We discuss whether Web3.0 will further evolve the music industry and give rise to artists connecting to fans directly?